OPEN ACCESS WEBINAR
Navigating Food trends to Engage Followers During the Pandemic

When: Wednesday, November 18th at 1pm ET/ 10am PT
Speaker: Frances Largeman-Roth, RDN

Description: This webinar will take participants through the changing food trend landscape that has emerged since the COVID-19 pandemic began in March. First consumers stocked up on shelf stable food (canned and frozen), then comfort food (banana bread), then budget friendly ideas, and now easy/no-cook ideas. We’ll discuss the importance of staying on top of trends and customizing content so that your audience feels like they are being heard and catered to.

Learning Objectives:
Participants will understand past, current, and future food trends during the COVID-19 pandemic
Participants will learn the importance of connecting to their audience through trends.
Participants will gain a simple planning approach to develop content in response to trends.

Speaker Bio:
Frances Largeman-Roth, RDN, is a New York Times best selling author and nationally recognized health expert. Frances was the Food and Nutrition Director at Health magazine for nearly eight years. She writes and develops recipes for Parents, BabyCenter, Today.com, Cooking Light magazine and other publications. Frances is a sought after spokesperson and provides private nutrition counseling to clients through her HealthyHousecall program.

Frances is a frequent guest on national TV, including the Today Show, Good Morning America, Access Hollywood Live, CNN, The Rachael Ray Show, and The Dr. Oz Show. She has also lent her expertise as a judge for Food Network Challenge and The James Beard Awards.

Frances is the author of Feed the Belly: The Pregnant Mom’s Healthy Eating Guide and co-author of the bestselling The CarbLovers Diet Cookbook. Her latest cookbook is Eating In Color: Delicious, Healthy Recipes for You and Your Family. Frances earned her undergraduate degree from Cornell University and completed her dietetic internship at Columbia University.

Performance Indicators:
2.1
9.4
13.2

Register here: https://us02web.zoom.us/webinar/register/WN_z9PnwXwxQl-Od3jxinEVsg